Mattel Planning Big Web Series Push For Barbie’s Beau Ken

by Marc Hustvedt on September 16th, 2010

Barbie gets all the attention—the outfits, the special editions, the SNL parody sketches—but what about her forlorn beau Ken?

Mattel has been looking to reinvent Ken with an ever so clever product placement as a central character in Toy Story 3D this summer. Now it looks like they are turning to the world of web series to revamp their plastic bachelor.

We came across this site for a new reality web series Genuine Ken: The Search for the Great American Boyfriend that seems to have just gone up this week. It looks like a casting call for now to find the real-life eligible bachelors who will star in the 8-episode series this fall. Is it just me or would Bannen Way star Mark Gantt be a shoo-in for this?