Going There Own Way
by Beth Merchant

Jesse Warren and Mark Gantt were two underworked actors who wanted creative control over their next project and, ultimately, their careers. So they created a slick, feature-worthy Web series from the ground up, complete with a marketing plan, cross-promotional tie-ins and top talent. Sony Pictures Television bought the show, which was shot on RED with a limited budget, to headline its Crackle.com network. Now it’s headed for feature release on DVD and TV. How did they do it?