On The Comedy Rich Web, An Elite Group Of Dramas Break Through, These Are Their Stories

The creators of web series “Anyone But Me,” “The Bannen Way,” and “Robert Townsend’s Diary of a Single Mom”–and the web sites that host them–talk about the challenges facing online shows that aren’t all about laughs LOLCats.

Dina Kaplan, a co-founder of blip.tv, says she thinks it may take one to two years for drama to really make a splash online. She offered her perspective on four keys to making online drama click.

1. Economics

Unlike television, it’s hard to promise or predict the amount of eyeballs necessary to recoup production costs from shooting a drama. “It’s been harder for scripted dramas to succeed because their costs are higher making the margins for profit slimmer,” Kaplan says. “The successful series are riding the margins. We need a little more time for more money to flow into the market.”

Many original series post on sites like Kaplan’s blip.tv, which acts much like a television network and shares revenue made from online ads with producers. But there’s also the rare show that takes its content straight to the big boys for a deal. Take the creators of the hit Crackle.com action-packed crime drama The Bannen Way. They produced a high-quality pilot to shop around before landing a deal with Sony, which eventually led to 13 million streams of the show on Sony’s Crackle site.While it’s unclear whether or not there will be a second season, the first season is available on DVD and there are murmurs of developing it into a television series.