At the Banff World Television Festival this year, an army of digitally savvy, forward-looking producers was on hand as part of the nextMedia, which ran simultaneously. But when it came to webisodes and digital media in general, the buzz word at Banff Springs was “monetize.” Yes, there’s advantages to producing shows directly for the web. They’re cheaper and more flexible, plot lines can turn on a dime and creative control is easier to maintain. But how do you pay for it? How does it make money?